POPS Partners with Troveo to Bring Southeast Asia’s Largest Digital Entertainment Archive to AI Training Pipelines

A new partnership unlocks POPS Worldwide’s vast library of animation, kids content, movies, series, music, lifestyle, short-form, and digital-first IP as rights-cleared, training-ready data for global AI developers.

AUSTIN, TX & HO CHI MINH CITY, VN — November 26, 2025 — Troveo, the leading platform for licensed, provenance-verified video datasets for AI training, today announced a strategic partnership with POPS, one of Southeast Asia’s largest digital media companies and the region’s premier destination for animation, kids content, movies, series, music, and digital entertainment. Through this collaboration, a dedicated catalog of POPS’s multi-format video library—reaching hundreds of millions of fans across Vietnam, Thailand, Indonesia, and beyond—will become available as structured, rights-cleared, training-ready data for the world’s leading AI model developers.

With a network of more than 1,000 content partners and a library that spans anime, kids programming, movies, series, music videos, e-sports, lifestyle, influencer-led formats, short-form comedy, and culturally significant IP, POPS has emerged as a defining force in Southeast Asia’s digital entertainment landscape. Its channels generate billions of views annually across YouTube, POPS Kids, POPS Anime, and its owned OTT platform, POPS App.

POPS is now licensing submitted content from its digital-first entertainment catalog to Troveo, providing rights-cleared, training-ready data through an ethically controlled pipeline for AI model developers.

POPS’s Digital Entertainment Universe Enters the AI Era

Through Troveo’s proprietary ingestion and annotation pipeline, POPS’s diverse content ecosystem will be transformed into training-ready datasets enriched with scene-level cuts, structured metadata, content labels, annotations, and provenance documentation.

For AI developers, this partnership unlocks high-quality, culturally rich video across:

• Animation & anime (a major POPS vertical)
  
  

• Kids content & educational series
  
  

• Movies and TV series
  
  

• Music performance content
  
  

• Lifestyle and entertainment programming
  
  

• Comedy, short-form, and influencer-led series
  
  

• E-sports and gaming content
  
  

• Pan-Asian cultural narratives, languages, and environments

“POPS has built one of the most dynamic multicultural entertainment catalogs in Southeast Asia,” said David Richtenburg, EVP of Content and Partnerships at Troveo. “Making this universe of Southeast Asian animation, series, music, lifestyle, and digital-first storytelling available as rights-cleared, training-ready data opens a completely new category for AI. It allows model developers to train on content that’s vibrant, diverse, and authentically representative of Asian cultures.”

A Responsible Licensing Framework for the Digital-First Generation

POPS is known for pioneering digital-first content production, rights management, and youth-focused media across the region. The partnership with Troveo aligns with POPS’s commitment to protecting creators, securing IP integrity, and ensuring responsible use of Southeast Asian entertainment content in emerging technologies.

“At POPS, we’ve always believed in empowering creators and bringing culturally meaningful stories to global audiences,” said Fabien Lotz, COO at POPS. “As AI becomes a foundational technology, we want our content to contribute to that future in a responsible, licensed, and transparent way. Troveo gives us the tools to unlock new revenue streams while honoring the creative rights of our partners.”

By partnering with Troveo, POPS ensures:

• Protection against unauthorized scraping or dataset misuse
  
  

• Transparent, contractual licensing to vetted AI labs
  
  

• Metadata-rich, structured dataset transformation suitable for multimodal model training
  
  

• New monetization pathways for its creator and studio partners
  
  

Fueling Globally Relevant, Culturally Diverse AI Systems

POPS’s library brings unprecedented cultural and linguistic diversity to AI training pipelines. With content produced and localized across Vietnam, Thailand, Indonesia, and the Philippines, POPS introduces authentic dialects, environments, character designs, movement styles, humor formats, and narrative structures.

“AI developers are actively looking for diverse, global datasets - not just Western video,” added Fabien Lotz. “POPS offers exactly that: massive scale, multicultural representation, and digital-format variety. It’s one of the most meaningful archives a modern AI model could train on.”

The addition of POPS further expands Troveo’s leadership in providing rights-cleared, globally representative video data for enterprise customers and frontier AI labs.

About POPS 

POPS is Southeast Asia’s leading digital entertainment company, connecting global audiences with the region’s most-loved animation, kids content, music, creators, and digital-first programming. With a content ecosystem spanning Vietnam, Thailand, Indonesia, and beyond, POPS reaches hundreds of millions of viewers through its YouTube channels, OTT platform, and vast network of entertainment partners. POPS champions creators, manages complex digital rights, and delivers culturally impactful content across multiple formats and languages. Learn more at popsww.com.

About Troveo

Troveo is the leading platform for licensed, provenance-verified video data for AI training. With millions of hours of rights-cleared footage from more than 6,000 global content owners, Troveo transforms real-world video into structured, annotation-rich datasets through its proprietary ingestion pipeline. Troveo enables AI developers to train frontier models on ethical, high-quality, globally diverse video data - while delivering meaningful revenue back to creators, broadcasters, and rights holders. Learn more at troveo.ai.

Media Contact

Press Inquiries — Troveo
media@troveo.ai

Press Inquiries — POPS
info@popsww.com